COM in the News: June 2013
Business Edward Boches Professor of the Practice, Advertising BostInno, Local Professor Weighs In on When Students Should Drop Out (6/5/13) Bloomberg, Apple’s TV Ads Touting Company Values Flop With...
View ArticleCOM in the News: July 2013
Media <http://www.bu.edu/com/about-com/faculty/judith-austin/”> Judith Austin Associate professor, Communication Adweek, Apple Needs a Fresh Marketing Vision, and We Have Some Ideas (7/23/13)...
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Media Deborah Jaramillo Assistant Professor, Film & Television Arizona Republic, 20 years on, ‘X-Files’ truth still out there (9/3/13) Caryl Rivers Professor, Journalism Los Angeles Times, You...
View ArticleCOM in the News: October 2013
Media Edward Boches Professor of the Practice, Advertising Boston Globe, Santander aims for US acceptance with a new media campaign (10/26/13) John Carroll Assistant Professor, Mass Communication NECN,...
View ArticleCOM in the News: February 2014
Advertising Edward Boches Professor of the practice, Advertising Time, Selling Schadenfreude: Inside the World of ‘Prankvertising’ (2/20/14) Time, Charity’s Freezing Child Ad Is Profoundly Touching...
View ArticleCOM in the News: March 2014
Advertising Tobe Berkovitz Associate Professor of Advertising WBZ-AM, First Medical Marijuana Ad To Run On Comcast In Mass. (3/4/14) John Carroll Assistant Professor, Mass Communication WBUR’s...
View Article@comugrad wins Shorty Award
The College of Communication’s undergraduate Twitter handle @comugrad won the award for “Social Media’s Best Barnes & Noble College” in the sixth annual Shorty Awards. This category honors...
View ArticleCOM in the News: April 2014
Advertising Jacob Groshek Assistant Professor, Mass Communication ThinkProgress, How Ad Companies Can Ruin Selfies For Everyone (4/8/14) Business T. Barton Carter Chair, Department of Mass...
View ArticleSocial Media’s Limited Social Impact
Tweets, reposts and shares can help a cause become hip, but do little to help it in the long run When Lei Guo, an assistant professor of communication, spends a day on social media, she’s not playing...
View ArticleNonprofit PR and marketing offers more than just a warm feeling inside
Subaru can promise a lot. Buy a new car, ads assure viewers, and get priceless family memories and muddy adventures in return. And the most tangible thing of all: a new Subaru in your driveway. United...
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Professor’s research goes national
To study TV viewers’ engagement with shows and stories featuring “anti-hero” characters, professor and co-director of the Communication Research Center Mina Tsay-Vogel is looking beyond the past...
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COM Faculty Analyze How Fake News Influences Real News
Michelle Amazeen, assistant professor of mass communication, advertising, and public relations and Lei Guo, assistant professor of emerging media studies “Faculty and students have been agonizing...
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Meet Girl Boss Emma Johnson
Emma Johnson is the bubbly girl boss behind the successful jewelry and accessories line, Em John — a “one-woman show”, as she calls it. From her dorm room, Emma designs her signature colorful charm...
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Nineteen seniors receive Blue Chip Awards, COM’s top undergraduate honor
Nineteen seniors were named winners of this year’s Blue Chip Awards, the most prestigious undergraduate student honor conferred by Boston University’s College of Communication. “These seniors have...
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